Xanthan Gum is a polysaccharide which is used extensively in both the food and cosmetics industry. In cosmetics it is used to increase the density of a composition, to homogenize ingredients, to make gels and to increase the moisturizing “power” of cosmetic products.
Xanthan Gum is usually used in a proportion of 0,5-2,0% in cosmetics. It is ideal as a natural ingredient in lotions, moisturizers, shower gels and shampoos.
Lactic acid is an alpha hydroxy acid (AHA) used in skin care products and a gentle exfoliating acid that is useful in your skin care routine. It is commonly found in milk, which is why in ancient times women preferred to bathe with milk. Applying lactic acid to the skin improves its texture and smoothes it. It is ideal for dry skin types that need immediate hydration to remove dryness and restore radiance.
Citric acid is a weak organic tricarboxylic acid. It is very widespread in the plant kingdom, especially in lemons and other citrus fruits, kiwi, strawberries and many other fruits. It is an excellent natural preservative and is also used as an acidity regulator and flavouring agent.
The action of this ingredient in cosmetic products is manifold. It acts as an antistatic agent, i.e. it reduces electrostatic charges (e.g. of the hair), as a hair conditioner, which leaves the hair manageable, elastic, soft and shiny and/or provides volume, and finally as a combing agent, which improves the combing by smoothing the hair surface.